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22 Aug 2016

Italians, Britons and Germans to see Kerry’s spectacular scenery on new reality TV show

Images of Kerry will be beamed into homes across Italy, Germany and Britain later this week, when an episode of a new reality TV show airs on the Sky Arts channel (on Thursday, 25 August). Called Master of Photography, it’s a TV talent show for photographers, which involves the contestants working through a series of challenges each week to win the competition.

Hosted by Italian-American actress and model Isabella Rossellini, the sixth episode of the show was filmed here in February. The film crew – invited here by Tourism Ireland and Fáilte Ireland – followed the contestants as they attempted to capture one great shot of the infinite wonder of Mother Nature at various locations on the Ring of Kerry including Killarney, Kenmare, Sneem, Waterville, Valentia and Cahersiveen.

Isabella Rossellini, the show’s presenter, said: “Few places in the world can match the incredible diversity and complexity of the Irish landscape. This romantic and epic landscape with emerald hills, unpredictable weather, wild surf and rugged coastline has inspired artists for centuries. Winter is a good time for landscape photography, as the days are short and the sun stays low in the sky all day, which means beautiful light. In this harsh environment, our photographers faced extreme contrasts in light and colours, and exposure was one of their main challenges.”

In 2015, we welcomed about 321,400 Italian visitors to Ireland, up +25% on 2014. Tourism Ireland is undertaking a busy programme of promotions throughout 2016 to build on this success; publicity is a key element of that programme.

Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “Kerry is renowned for its spectacular and natural landscape, so Tourism Ireland was delighted that Sky Arts chose to use the dramatic beauty of this part of Ireland as the backdrop for an episode of Master of Photography. It’s fantastic positive exposure – showcasing Kerry and inspiring the show’s viewers to come and explore the landscapes and locations featured in the programme for themselves.”

Master of Photography kicked off with 12 contestants, selected from a pool of talented amateur and professional photographers. Tasked with a different brief each week, their photographs are being judged by a panel of three internationally renowned photographers, as they compete for the grand prize of €150,000.
  Master of Photography contestant, attempting to capture a winning shot on the Ring of Kerry.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.