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17 Aug 2016

Ireland means business in Toronto!

Showcasing the island of Ireland for business tourism at IncentiveWorks in Canada

Three tourism companies travelled to Toronto this week, to attend this year’s IncentiveWorks – Canada’s largest B2B show for the meetings, events and incentive travel industry.

At the two-day event, Dublin Convention Bureau, Odyssey International and the Portmarnock Hotel & Golf Links are networking and doing business with decision-makers from Canada’s MICE (meetings, incentives, conferences and events) sector, in a bid to grow the number of business travellers from Canada to the island of Ireland.

Dana Welch, Tourism Ireland’s Manager in Canada, said: “IncentiveWorks is another valuable platform for Tourism Ireland and our partners to showcase and sell the island of Ireland and build awareness of our world-class meetings, conference and incentive facilities.

“Business tourism is an important, high yield sector – with visitors travelling for business purposes spending about 2.5 times more than the average holidaymaker. Tourism Ireland in Canada has a busy programme of promotions under way to highlight the island of Ireland as a premier business tourism destination in 2016 and beyond.”

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
  Jonathan Sargeant, Tourism Ireland; Lynda Reilly, Dublin Convention Bureau; John Callely, Portmarnock Hotel & Golf Links; and Pat Crowley, Odyssey International, at IncentiveWorks 2016 in Toronto.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visits in 2015.