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19 Aug 2016

39,000 Italians read all about the island of Ireland

Ireland showcased in popular Italian travel magazine

A popular Italian travel magazine, called In Viaggio, has dedicated its entire August issue to the island of Ireland. The bumper, 126-page ‘Irlanda 2016’ edition will reach more than 39,000 Italian travellers – or potential holidaymakers for Ireland – this month.

Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited journalists and a photographer from the magazine to visit last June. The resulting August edition features stunning photography throughout and some great articles – including “Gourmet itineraries along the Wild Atlantic Way” and “Belfast to Derry via the Giant’s Causeway”, as well as lots of information on Dublin, Galway, Cork, cycling and angling.

Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “We are really pleased with the excellent coverage in this month’s In Viaggio magazine. It’s a really good way of showcasing the island of Ireland to a large audience of potential Italian visitors for Ireland. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday on the island of Ireland.

“Italy is an important market for tourism to the island of Ireland and we have seen excellent growth in Italian visitor numbers so far again this year, with the most recent CSO figures for January to June showing a +12% increase. We will continue to roll out an extensive programme of promotions in Italy this autumn, to keep the momentum going and boost business in the shoulder and off-peak season.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.