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22 Aug 2016

100,000 welcomes for 100,000 Canadians!

Tourism Ireland has reached 100,000 fans on Facebook in Canada.

Social media marketing is a hugely important element of Tourism Ireland’s promotional programme to highlight the island of Ireland – in Canada and elsewhere around the world. And the organisation’s ‘social footprint’ is considerable, with more than 50 social media presences in total – including Facebook pages in 15 markets, Twitter, Instagram, Google+, Pinterest and YouTube, as well as Sina Weibo and WeChat in China. Tourism Ireland has almost 28,000 followers on Twitter in Canada alone (355,000 globally).

Dana Welch, Tourism Ireland’s Manager Canada, said: “Social media, including Facebook, provides a really valuable platform for us to promote the island of Ireland to potential Canadian holidaymakers. However, it’s not just about the numbers – it is also the quality of the conversation we can have with our fans and how we engage with them about Ireland. We are working hard to really maximise its impact, to grow the online tourism conversation about the island of Ireland around the globe, inspiring Canadians to come and visit.”

2016 looks set to be another good year for tourism from Canada and the United States, with the latest CSO figures showing visitor numbers from North America up +15% between January and June of this year – almost 100,000 extra American and Canadian visitors compared with the same six-month period in 2015.


 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.