200,000+ French to learn what Mayo and Galway have to offer
Four popular travel and lifestyle bloggers from France are taking in some of the highlights of the Wild Atlantic Way in Mayo and Galway this week, as guests of Tourism Ireland and Fáilte Ireland. The bloggers – who have a combined social media audience of more than 200,000 – are posting news and updates of their Irish visit on Twitter, Facebook, Instagram and Pinterest, as well as on their blogs.
The group’s action-packed programme includes activities in the grounds of Westport House, followed by a craft beer and gourmet tapas tour of Westport. They will have the chance to cycle along the Great Western Greenway; and will take the morning ferry to Clare Island, to go hiking. They will also cycle through Dollough Valley to Killary Fjord.
Elmagh Killeen, Tourism Ireland’s Manager for Southern Europe, said: “The French bloggers will be documenting their visit to the Wild Atlantic Way throughout the week. Their blogs and social media accounts are extremely popular, so their visit is a really good opportunity to showcase Mayo, Galway and the Wild Atlantic Way to a wide audience of prospective French holidaymakers. Their posts and photos will be seen and shared by their online followers – inspiring them to come and sample the destination for themselves.
“Tourism Ireland undertakes a busy publicity programme around the world each year, to raise the profile of the island of Ireland. Visits by journalists and social influencers, such as these travel and lifestyle bloggers from France, are a key element of that programme.”
France is one of our top four tourism markets and 2015 was the third consecutive record-breaking year for French visitors to Ireland, delivering about 505,000 visitors (+11% growth on 2014).
French bloggers at Doolough Valley with Estelle Albira, Tourism Ireland (fourth right); Rachel Nolan, Rachel's Irish Adventures (second right); and Paul Harmon, Electric Escapes (right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.