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28 Apr 2016

To Russia with love: Tourism Ireland and partners take part in B2B workshop in Moscow

A number of Irish tourism companies travelled to Russia recently, to take part in a B2B workshop organised by Tourism Ireland and hosted by the Irish Embassy in Moscow.

The workshop – which involved one-to-one meetings and networking sessions with leading Russian travel agents and tour operators – was an excellent opportunity to highlight what Ireland has to offer Russian holidaymakers, including Ireland’s Ancient East and the Wild Atlantic Way.

David Boyce, Tourism Ireland, said: “Outbound travel from Russia is growing fast, with about 32 million visits outside of Russia taken each year. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries. Workshops like this help foster relations with key travel professionals in Russia, who can help us achieve our goal of delivering growth from this market of potential.”
Maria Grebennikova, Travel Media; Ksenia Smolyaninova, Kildare Village; Made Ots, Abbey Tours; Irina Pichugina, British Airways; Ksenia Kozeradskaya, Belmond Grand Hibernian; HE Adrian McDaid, Irish Ambassador to Russia; Eliza Gorbunova, Tourism Ireland; Robert Meade, Irish Embassy; and Patrick Ryan, Teeling Whiskey Distillery, during the B2B workshop in Moscow.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.