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21 Apr 2016

New tourism promotion targets 2.3 million Londoners for holidays in Belfast and Northern Ireland

Tourism Ireland partners with Aer Lingus and Visit Belfast to grow tourist numbers

Tourism Ireland in London has joined forces with Aer Lingus and Visit Belfast this week, in a new ad campaign to promote flights to Belfast from London Heathrow.

Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and the latest campaign will reach an estimated 2.3 million radio listeners in the Greater London area – with ads running on Capital FM and Heart Radio.

As well as promoting attractive fares and ease of access, the ads are urging potential visitors to consider “a fun-filled city break in the home of Titanic and land of Game of Thrones”. They’re also highlighting Northern Ireland’s Year of Food and Drink, encouraging listeners to explore “the lively St George’s Market” and to dine out “in style in the vibrant Cathedral Quarter”.

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “We are delighted to partner with Aer Lingus and Visit Belfast – to highlight good value fares  and great reasons to visit, to help grow tourist numbers to Northern Ireland this spring and summer. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.