930,000 Dutch to read about Northern Ireland’s Year of Food and Drink
Four lifestyle and food journalists from the Netherlands visited Northern Ireland recently, as guests of Tourism Ireland and Tourism NI.
The group – which included a journalist from De Telegraaf, the biggest Dutch daily newspaper – was invited here to sample some of our culinary offering and to experience Northern Ireland’s Year of Food and Drink. Their publications have a combined audience of more than 930,000 readers – or potential holidaymakers for Northern Ireland.
The group’s action-packed programme included Belfast, where they enjoyed lunch at OX, visited Boundary Brewing and St George’s Market and explored the Linen and Cathedral Quarters. In Co Down, they dined at The Boathouse Restaurant in Bangor and visited Echlinville Distillery and Mount Stewart. The group travelled along the Causeway Coastal Route, stopping at Carrickfergus Castle, The Gobbins, Glenariff Forest Park, the Carrick-a-rede Rope Bridge, Ballintoy Harbour, the Giant’s Causeway and the Old Bushmills Distillery. In Londonderry, the journalists visited the Walled City Brewery and enjoyed a walking tour of the city, with a stop at the Guildhall.
Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “Tourism Ireland was delighted to invite these journalists to visit Northern Ireland, to see – and taste – for themselves what’s on offer here. A key element of our annual promotional programme in the Netherlands involves working with travel and lifestyle media and bloggers, to ensure they write or broadcast extensively about Northern Ireland as a holiday destination.
“This year, we are placing a special focus on Northern Ireland’s Year of Food and Drink – inviting Dutch travellers to come and discover the best of local produce and have the chance to experience the wonderful landscapes and coastline which make Northern Ireland so special. With so many great events happening this year, our message is that there has never been a better time to enjoy a true taste of Northern Ireland.”
Sonja van de Rhoer, Trouw (newspaper); Laura Cronin, Tourism Ireland; Lynn Braniff and Graeme Millar, both Echlinville Distillery; Lianne van Heeswijk, focusonfoodies.nl; Nelleke Launspach, Zeeland magazine; and Caroline Wilson, Belfast Food Tours, at Echlinville Distillery, Co Down.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.