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28 Apr 2016

Entente cordiale! B&B Ireland sets up partnership with French counterpart

B&B Ireland has established a strategic partnership with its French counterpart, CléVacances, to share best practice and grow business for both organisations.

Representatives from B&B Ireland travelled to France last month, to check out the French B&B product. A return delegation from CléVacances has been visiting Ireland this week, to experience the Irish B&B offering at first-hand. They stayed in various B&Bs in counties Fermanagh, Donegal and Dublin. During their visit to Ireland, the CléVacances group attended an event hosted by Tourism Ireland – where they heard about the organisation’s extensive programme of promotions in France to grow visitor numbers this year.

France is one of our top four tourism markets, delivering about 505,000 visitors to Ireland last year (+11% growth on 2014).

Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “2015 was the third consecutive record-breaking year for French visitors to Ireland and we have seen excellent growth in French visitor numbers so far again this year, with the latest CSO figures indicating growth of +12% for the first quarter of 2016. Tourism Ireland is determined to ensure that growth continues and we are rolling out a busy programme of promotions in France this year.”

  Representatives of CléVacances with Maurice Pratt, Chairman of B&B Ireland and Marielyse Zielinski, President of CléVacances (centre). Also pictured are Helena Healy, CEO of B&B Ireland (third left); and Finola O’Mahony, Tourism Ireland’s Head of Europe (third right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.