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18 Apr 2016

Creating business links for the island of Ireland with France

Three Irish tourism companies travelled to France recently, to attend Heavent Meetings. The two-day trade show for the MICE (meetings, incentives, conferences and events) and business travel sector took place at the Palais des Festivals et des Congrès in Cannes.

Also known as The European Trade Show for MICE and Events, the Heavent Meetings event gave the participating Irish tourism companies an excellent opportunity to meet, and do business with, more than 500 leading French corporate meeting and event planners at the ‘Meet in Ireland’ stand.

Meet in Ireland is the official MICE brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism NI.

Elmagh Killeen, Tourism Ireland's Manager for Southern Europe, said: “Events like Heavent Meetings are a good platform to continue to grow awareness of the island of Ireland and our world-class business and conference facilities. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average holidaymaker.”

France is one of our top four tourism markets, delivering about 505,000 visitors to Ireland last year (+11% growth on 2014).

Elmagh Killeen continued: “2015 was the third consecutive record-breaking year for French visitors to Ireland and 2016 is also off to a good start, with the latest CSO figures already showing an +11% increase for December 2015 to February 2016 – that’s 8,400 more visitors than during the same three-month period last year.”

Tourism Ireland is undertaking an extensive programme of promotions throughout 2016, to continue to build awareness of the island of Ireland as a world-class destination for business tourism. Activity includes networking ‘Meet in Ireland’ events, email marketing, a presence at business tourism shows, as well as familiarisation visits to the island of Ireland for key decision-makers working in the MICE sector.

  Caroline Phelan, Tourism Ireland; Deirdre Purcell, InterContinental Dublin; Niamh Burns, The Convention Centre Dublin; and Frédéric Charlot, Joe O’Reilly Ireland group, at Heavent Meetings in Cannes.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.