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20 Apr 2016

Belgians check out Belfast!

Tourism Ireland promotes new flight from Brussels to Belfast

A group of top tour operators and journalists from Belgium has been visiting Belfast and Northern Ireland this week, as guests of Tourism Ireland and Brussels Airlines.

The new Brussels Airlines flight to Belfast City Airport – which began earlier this month – is really good news for tourism to Northern Ireland and Tourism Ireland in Belgium will be taking every opportunity to highlight the new service. As well as highlighting the new ease of access between Brussels and Belfast, the visit of these travel experts is also a wonderful opportunity to showcase some of the many things to see and do in Northern Ireland for Belgian holidaymakers.

Danielle Neyts, Tourism Ireland Belgium, said: “The new Brussels Airlines service is really good news for tourism to Northern Ireland. Not only will it help to boost both leisure and business travel from Belgium, but because Brussels is a member of the Lufthansa Group and part of the Star Alliance, the new flight also offers excellent connections to Belfast, via Brussels, from other European countries and Asia – making it easier for prospective visitors in those markets to get to Northern Ireland.

“Tourism Ireland is committed to working with Brussels Airlines, Belfast City Airport and other tourism partners, through co-operative marketing, to drive demand for this new service, as well as working with other carriers and partners to promote and help maintain vital routes and services to Northern Ireland.”


The journalists’ itinerary – designed by Tourism NI – included visits to Titanic Belfast, The Gobbins Cliff Path, the Ulster Museum and the Crumlin Road Gaol.  

  Belgian tour operators and journalists with Eoin Keane, Tourism Ireland (front, centre), at the Ulster Museum in Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.