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25 Apr 2016

360+ million in the US and Canada to see images of Northern Ireland this autumn

A film crew from PBS has been capturing footage in Northern Ireland, for an episode of Joseph Rosendo’s Travelscope. They were here as guests of Tourism Ireland and Tourism NI.

Joseph Rosendo’s Travelscope is an Emmy Award-winning travel series, which has been airing on PBS (Public Broadcasting Service – the public TV network) in the US and Canada for some nine years. Joseph and his three-man crew filmed in Co Down, at Abernethy Butter and at Rademon Estate Distillery, the home of Shortcross Gin; and in Belfast, at St George’s Market, the Titanic Quarter and the Cathedral Quarter.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to invite the team behind Joe Rosendo’s Travelscope to come and film here this week. It’s an excellent opportunity to showcase Northern Ireland to a huge audience of more than 360 million viewers across the US and in Canada.

“TV and film are recognised as strong influencers on travellers everywhere, with up to 35% of people being impacted in their choice of destination by what they see on screen. Tourism Ireland regularly works with overseas TV and production companies to facilitate the making of travel and lifestyle programmes – to maximise the promotional opportunities of popular films and TV shows filmed on location here and get positive exposure for Northern Ireland around the world.”

  Alan Chamberlain, Travelscope crew; David Boyd-Armstrong, head distiller and of Rademon Estate Distillery; Joseph Rosendo, Travelscope presenter; Roger Pugliese, producer; and Owen Stanley, cameraman, filming about the making of Shortcross Gin at Rademon Estate Distillery.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.