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08 Apr 2016

30 million people worldwide see images of Northern Ireland – as this year’s Circuit of Ireland gets under way

More than 30 million people worldwide will see spectacular images and footage of Northern Ireland over the coming days – as this year’s Circuit of Ireland is now under way. Tourism Ireland is working closely with Eurosport, to ensure images from the top sporting event are beamed across the world.

Aubrey Irwin, Tourism Ireland’s Head of Northern Ireland, said: “The Circuit of Ireland Rally is a wonderful event for Northern Ireland which appeals to a huge number of motorsports fans from across the world. It has a massive TV audience of about 30 million people worldwide, on Eurosport and other TV channels, helping to raise the profile of Northern Ireland. Our aim is to leverage the tourism benefits of this important sporting event, highlighting the excitement and atmosphere, as well as the spectacular scenery of Northern Ireland, to motorsports fans and prospective visitors everywhere.

“Tourism Ireland has an extensive programme of promotions under way this year, to highlight top sporting events like the Circuit of Ireland Rally and encourage people everywhere to consider a holiday in Northern Ireland. Our message is that a holiday in Northern Ireland offers the perfect combination of great events, spectacular scenery and our own unique brand of hospitality.”

  Eurosport cameraman Christophe Anciaux, with Shane Clarke and Aubrey Irwin, both Tourism Ireland, at the ceremonial start of the Circuit of Ireland in Lisburn.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.