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22 Sep 2015

Tourism Ireland wins the double with two awards at annual World Routes Awards 2015

Tourism Ireland wins World Routes Marketing and Best Destination Marketing awards at the international World Routes Awards 2015

Tourism Ireland fought off tough competition to secure two major wins at the international World Route Awards, taking both overall winner – the ‘World Routes Marketing’ award – and the ‘Best Destination Marketing’ award. The awards, which took place last night in Durban, South Africa, have been running since 1997 and recognise excellence in airport and route development marketing. The winners are decided by the votes of international airlines.

Accepting the awards, Siobhan McManamy, Tourism Ireland’s head of co-operative marketing, commented: "Tourism Ireland is delighted to have won the overall award and Best Destination Marketing at the World Routes 2015 Marketing Awards. The awards recognise the great partnerships we have developed with airports across the island of Ireland and how we work to support their route development efforts.

"Tourism Ireland has 23 offices across the world and we are well positioned to provide our airports with superior market intelligence; this allows them to work successfully with their airline partners, to improve connectivity to the island of Ireland,"
she added.

Commenting on the award, Niall Gibbons, CEO Tourism Ireland, said:  “Tourism Ireland has long recognised the importance of connectivity and has developed close working relations with airports on the island of Ireland and commercial partnerships with the airlines flying into them. Our teams work closely with all of our aviation partners on providing insights and data, co-operative campaigns and access to marketing channels. The result of all this work is that we have seen very significant expansion in access services in recent years.  2015 looks set to be the best year ever for tourism to the island of Ireland.”

Tourism Ireland beat off competition from the Las Vegas Convention & Visitors Authority, Tourism Australia, Department of Tourism Philippines, Hungarian National Tourist Office and Tourismo De Tenerife to win the Best Destination Award.

  Siobhan McManamy, Tourism Ireland’s head of co-operative marketing (right), accepting the overall award.

Notes To Editors

Winner Details:

Overall Winner: Tourism Ireland

Over 50 Million Passengers

  • Dubai Airports - Winner
  • Changi Airport Group - Highly Commended
  • Amsterdam Airport Schiphol
  • Frankfurt Airport
20 - 50 Million Passengers
  • Copenhagen Airports A/S (CPH) - Winner
  • Abu Dhabi Airports - Highly Commended
  • Brussels Airport
  • Dublin Airport
  • Munich Airport
  • Vienna International Airport
4 - 20 Million Passengers
  • Prague Airport - Winner
  • Budapest Airport - Highly Commended
  • Athens International Airport S.A. - Eleftherios Venizelos 
  • Austin-Bergstrom International
  • Cologne Bonn Airport | CGN
Under 4 Million Passengers
  • Halifax-Stanfield International Airport - Winner
  • Cork Airport - Highly Commended
  • Shannon Airport - Highly Commended
  • Lodz Airport
  • Verona Airport System
Destination Award

inner: Tourism Ireland
  • Las Vegas Convention & Visitors Authority - Highly Commended 
  • Department of Tourism, Philippines
  • Hungarian National Tourist Office
  • Tourism Australia
  • Turismo De Tenerife