On track for record year for Irish tourism as Tourism Ireland rolls out extensive autumn campaign around the world
Welcoming today’s figures from the CSO for overseas visitors to Ireland for January to August 2015, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures indicate that we are heading for a record year for Irish tourism in 2015, with more than 5.8 million people arriving during the January to August period – an increase of +12%, or an additional 633,500 overseas visitors, when compared to 2014.
“I am delighted to see that growth has been recorded from all of our markets around the world, with record numbers arriving here from North America (up almost +14% on the first eight months of 2014). Ireland now welcomes 10% of all American visitors to Europe – particularly noteworthy given the intense competition from other destinations. Mainland Europe has also turned in another stellar performance (up +13%), with important markets like Germany, Italy, Spain, France, the Nordic region and Benelux all recording really good growth. I also welcome the strong increase in British visitors (+11%), our largest market for overseas tourism, and from our long-haul markets like Australia, China and India (+9%).”
Niall Gibbons continued: “This was a strong performance and reflects the sentiment we are hearing from our tourism industry partners overseas, including tour operators and carriers, as well as tourism businesses here at home. We are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Ireland from around the globe. The period September to December usually yields as much as 30% of our annual overseas tourism business.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.