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08 Sep 2015

Tourism Ireland launches online film promoting design along the Wild Atlantic Way

New film highlights design and creativity of businesses on the Wild Atlantic Way to potential visitors around the world

Tourism Ireland has launched a new online film, ‘The Nature of Design – The Wild Atlantic Way’, specially created to highlight the Wild Atlantic Way and its wonderful local design, craftsmanship and creativity.  

This year has been designated ID2015, the year of Irish design – a showcase of the best of our design. Tourism Ireland’s short, fast-paced film was produced to coincide with ID2015, highlighting the Wild Atlantic Way to potential visitors and urging people around the world to come and be “inspired by the rugged nature of Ireland’s Wild Atlantic Way and the people and makers behind it”. It features wonderful images of the West of Ireland and includes Canteen in Limerick, jeweller Julie Connellan in Oranmore, Living Ginger Designs in Ougherard, The Tweed Project in Galway, Mescan Brewery in Westport, the Burren Perfumery, Superfolk in Westport and the Dillisk seaside food project in Connemara.

To view the film, click here.  

Tourism Ireland is highlighting the year-long ID2015 programme, our creativity and design in its promotions around the globe throughout 2015 – celebrating design in just about every form, including events across the island, as well as activities and showcases at design weeks and fashion weeks. Niall Gibbons, CEO of Tourism Ireland, said: “In this year of Irish design, ID2015, we are delighted to unveil our latest online film, showcasing the Wild Atlantic Way and its superb design creativity, whetting people’s appetites to come and visit the western seaboard. We are inviting them to come and discover the creativity in this part of Ireland, local craft and style in context and perhaps take home a bit of Irish creativity.”

‘The Nature of Design – The Wild Atlantic Way’ film will be promoted on Tourism Ireland’s website,, which has attracted more than 16 million visitors so far this year. Tourism Ireland is also sharing the film on social media – with its Facebook fans (3+ million fans worldwide) and Twitter followers (300,000+), and on its YouTube channel. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.