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18 Sep 2015

Tourism Ireland launches ‘One Break, Two Cities’ campaign with VisitBritain in the Middle East

Tourism Ireland and VisitBritain have joined forces on a brand new campaign, called ‘One Break, Two Cities’.

The campaign – which includes publicity and social media activity – is highlighting the Visa Waiver Scheme in the Middle East during the Eid holidays, encouraging GCC holidaymakers who are travelling to Britain to add on a visit to Dublin, Belfast or Cork and giving fans of Ireland and Britain the chance to experience both destinations in one hassle-free trip.

Amanda Burns, Tourism Ireland’s manager Middle East and Asia, said: “Tourism Ireland is working hard to raise the profile of the island of Ireland in the Gulf countries, and in other emerging tourism markets, as a premier holiday and business tourism destination. The ‘One Break, Two Cities’ package means GCC visitors can easily combine two or more cities, across two countries, in one memorable holiday. As well as highlighting the Visa Waiver Scheme, Tourism Ireland is also emphasising ease of access from the Middle East to the island of Ireland – with direct flights to Dublin from Abu Dhabi with Etihad Airways and from Dubai, with Emirates.” 

Last year, Ireland welcomed about 55,000 visitors from the GCC. Amanda Burns continued: “2014 was a record year for visitor numbers from Ireland’s long-haul markets – and 2015 is also looking positive, with the most recent CSO figures showing growth of +7% in visitor numbers from our emerging markets for May to July. Tourism Ireland is determined to ensure that this growth continues and our busy autumn campaign is now in full swing.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.