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10 Sep 2015

Targeting Dutch tourists for the island of Ireland

Ireland’s Ancient East and The Gobbins Coastal Path launched to Dutch travel professionals at Tourism Ireland’s B2B workshop in Amsterdam

Ireland’s Ancient East and The Gobbins Coastal Path were unveiled to top Dutch tour operators, travel agents and online travel agents, at Tourism Ireland’s annual trade workshop, which took place in Amsterdam yesterday (8 September). Twelve tourism companies from the island of Ireland, including hotels, visitor attractions and activity providers, as well as representatives of KLM and Aer Lingus, took part in the workshop – meeting and doing business for 2016 with 30 Dutch travel professionals. 

Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “We are delighted that so many key Dutch travel agents and tour operators have taken the time to meet with our partners from Ireland, to learn about our superb tourism offering and in particular our latest tourism experiences, Ireland’s Ancient East and The Gobbins Coastal Path. The Netherlands is an important market for tourism to the island of Ireland, with the latest CSO figures indicating growth of +7% in visitors from the Benelux countries to Ireland in the May to July period. Tourism Ireland is determined to ensure that growth continues and we are rolling out a busy programme of promotions in the Netherlands this autumn.”

Last week, Ryanair announced a new service between Amsterdam and Dublin, with four daily flights set to commence on 27 October, providing a welcome boost for tourism from the Netherlands. Karen van der Horst continued: “The introduction of the new Ryanair service from Amsterdam to Dublin is really good news, helping to expand travel options for Dutch business and leisure travellers wish to visit Ireland in 2016. With flights also available from Aer Lingus, KLM and easyJet from the Netherlands to Dublin, Belfast and Cork, our message to the Dutch travel trade is that it has never been easier to get to the island of Ireland.” 
Valerie Wilgar, Dalata Hotel Group (left), meeting Maria Sukking, Buro Scan Brit, during Tourism Ireland’s annual trade workshop in Amsterdam.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion. 
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.

Previous Press Release

09 Sep 2015

Ciao Dublin!