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23 Sep 2015

Targeting big business for Fermanagh!

Decision-makers from nine leading German business tourism companies are visiting Fermanagh and Northern Ireland this week, as guests of Tourism Ireland.   

The group includes senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) sector in Germany, who organise international conferences, meetings and large-scale incentive events around the world. Tourism Northern Ireland prepared the group’s itinerary which highlights the facilities and accommodation on offer in Northern Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.  

During their time in Fermanagh, the business tourism buyers took a boat trip to Lough Erne Resort, where they had the opportunity to dine with executive chef Noel McMeel, who told them all about the high quality of Northern Ireland’s food and why 2016 has been designated Northern Ireland’s Year of Food and Drink. The next day, the group visited Castle Coole, Orchard Acre Farm and Hillsborough Castle, before taking part in a cookery class at the Belfast Cookery School. They enjoyed a visit to our latest tourism experience, The Gobbins Coastal Path, before continuing to Titanic Belfast and then to Montalto Estate for a private dinner. They also dropped by Castle Ward, where they took part in an archery lesson during a Game of Thrones-themed visit.

ZoĆ« Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that these influential business tourism buyers have taken the time to visit Fermanagh and Northern Ireland, to experience for themselves some of the superb facilities on offer here. Seeing, and tasting, is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism offering among key influencers in Germany.

“Business tourism is an important, high yield sector and Tourism Ireland is working hard to continue to raise awareness of Northern Ireland as a world-class conference and business tourism destination. Our activity involves working closely with German MICE buyers and providing effective platforms for our Northern Ireland industry partners to ‘close the sale’. We are highlighting the excellent meetings, incentive and transport infrastructure on offer in Fermanagh and Northern Ireland – and particularly showcasing our excellent food and drink in the run-up to next year’s special year.”  German business tourism buyers at the Lough Erne Resort, Co Fermanagh, with Denise Quinn, Tourism Ireland (left); John O'Neill, Lough Erne Resort (fifth left); Noel McMeel, executive chef Lough Erne Resort (sixth right); Tanya Cathcart, Fermanagh Lakeland Tourism (right); and Willie Lougheed, Tourism NI (second left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.