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14 Sep 2015

International travel writers ride into town

Almost 1 million Dutch, Germans and French to read about Northern Ireland

Travel writers from Germany, France and the Netherlands have been visiting Northern Ireland, as guests of Tourism Ireland, taking part in a cycling trip and experiencing some of our many of our spectacular mountain bike trails. The articles they write when they return home will be read by almost one million readers – or potential holidaymakers for Northern Ireland.

Following an itinerary devised by Tourism NI, the journalists had the opportunity to cycle around Belfast and Barnett’s Demesne, before travelling to County Down to bike in Castlewellan Forest Park and along the shores of Carlingford Lough. The following day, the journalists moved west, to Fermanagh and Tyrone, where they discovered the delights of cycling around Blessingbourne Estate and Davagh Forest in the foothills of the Sperrin Mountains.

Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Tourism Ireland is delighted to bring these journalists to Northern Ireland, as it is an excellent way of showcasing the range of activities available, the wonderful scenery and places to explore. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media of the many things to see and do on a holiday here.

“Latest NISRA figures indicate that we welcomed an additional +8% visitors from Mainland Europe to Northern Ireland in the first quarter of 2015. Tourism Ireland is determined to ensure that growth continues and we are rolling out our busy autumn campaign right now, targeting millions of potential holidaymakers around Europe for city and rural breaks between now and the end of the year, highlighting the festivals taking place and what makes a holiday here unique and truly memorable. As well as highlighting Northern Ireland’s Game of Thrones connections, we are also promoting the Causeway Coastal Route, the recently opened Gobbins Coastal Path and the refurbished Mount Stewart, as well as iconic attractions such as Titanic Belfast.”
  Travel writers about to cycle around Blessingbourne Estate, Co Tyrone, with Norman Trotter, Iron Donkey Bicycle Touring (left), and Nick Lowry, Blessingbourne Estate (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is ireland.com, available in ten different language versions for 30+ markets around the world this year.

 

Previous Press Release

11 Sep 2015

Golfers ‘swing by’ for tourism drive