Leading GB coach and group tour operators visit Northern Ireland
Tourism Ireland invited 13 leading GB coach and group tour operators to Northern Ireland, to experience for themselves the high standard and variety of our tourism offering and to take part in two networking events with local tourism providers.
Following an itinerary devised by Tourism NI, the tour operators had the opportunity to visit Northern Ireland’s newest tourist attraction – The Gobbins Coastal Path at Islandmagee. The group then took part in a Game of Thrones
tour along the Causeway Coastal Route, before travelling onto Londonderry. In Londonderry, the group spent time at the Guildhall, the Tower Museum, and the new Siege Museum and visited various hotels in the city. Informal networking events with local tourism businesses also took place – in Belfast, on board the SS Nomadic, and at the Walled City Brewery in Derry.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Tourism Ireland is delighted to bring these top GB coach and group operators to Northern Ireland, to see and experience some of our newest visitor attractions and to encourage them to extend the Northern Ireland content of their existing programmes, or to include Northern Ireland for the first time in their 2016 programmes.
“We are rolling out our busy autumn campaign right now, targeting millions of potential holidaymakers around Great Britain for city and rural breaks between now and the end of the year, highlighting the many festivals taking place and what makes a holiday here unique and truly memorable.”
GB coach and group tour operators with Caroline Mulligan, Tourism Ireland (right), at The Gobbins Coastal Path.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
- Tourism Ireland’s international website is ireland.com, available in ten different language versions for 30+ markets around the world this year.