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14 Sep 2015

Driving British tourists to the island of Ireland

Highlighting car touring holidays at Goodwood Revival vintage car festival

Seven tourism companies from around the island of Ireland joined Tourism Ireland at this year’s Goodwood Revival, which took place over the weekend in Chichester, in southern England.

The Goodwood Revival is one of the largest vintage car festival events in Britain, attracting about 150,000 visitors over three days and offering a fantastic platform to spread the word about car touring holidays around the island of Ireland.

Tourism Ireland’s presence at the Goodwood Revival is just one element of the organisation’s busy autumn promotional programme, which is in full swing right now. The programme aims to boost late-season travel to Ireland – from Britain and elsewhere around the world. The September to December period usually yields as much as 30% of Ireland’s overseas tourism business.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Tourism Ireland is actively promoting longer-stay holidays and encouraging people to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our attendance at this year’s Goodwood Revival was an excellent platform to highlight our driving routes – including the Wild Atlantic Way, Causeway Coastal Route and the Grand Tour of Kildare and Wicklow.

“Britain is the largest market for tourism to the island of Ireland and we have seen strong growth in British visitor numbers so far this year, with the latest CSO figures indicating growth of +11% for January to July, almost 200,000 extra British visitors compared with the same seven-month period in 2014. Tourism Ireland is determined to ensure that growth continues.”

Tourism Ireland will also highlight car touring holidays in Ireland later this year, at the Classic Motor Show in Birmingham – the most popular car exhibition in Britain.

  Tracey Dineen, Ireland's Blue Book; Peter Thompson, Causeway Coastal Route; Josie O'Kelly, Hayfield Manor, Cork; Sheila Russell, Harvey's Point Hotel, Donegal; Ronan Francis, Tourism Ireland; Carmel Flynn, Parknasilla Resort & Spa, Co Kerry; and David Cleary, Manor House Hotels, at the Goodwood Revival.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

Previous Press Release

11 Sep 2015

Golfers ‘swing by’ for tourism drive