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01 Sep 2015

Cyprus Avenue and more!

227 million people worldwide to read all about Van Morrison concert and Belfast

Journalists from leading print and online publications in GB, the United States, France, Germany, Italy, Denmark, India and New Zealand – with a combined readership of more than 227 million readers – were invited by Tourism Ireland to visit Belfast over the weekend, especially to attend the Van Morrison concert in Cyprus Avenue and to experience some of what Northern Ireland has to offer their readers.

Following an itinerary designed by Tourism NI, the journalists enjoyed a whistle-stop tour of Belfast, taking in places like Titanic Belfast and the SS Nomadic, as well as St George’s Market. As part of their ‘Van Morrison experience’, the group enjoyed a Belfast Music Tour and a visit to Coney Island in Co Down – the inspiration for Van Morrison’s famous song Coney Island and the location for the 2011 Oscar-winning short film The Shore – before attending Van’s concert in Cyprus Avenue.

Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to bring these leading journalists to Northern Ireland. Working with journalists is a key element of our annual promotional programme around the world. The aim of this fact-finding visit was to increase awareness of Belfast as a vibrant and creative city and highlight some of the many things to do and see here. I am confident that the visit will result in extensive and positive publicity for Northern Ireland, in a range of online and print publications around the world.”

Tourism Ireland also invited award-winning, Belfast-born film-maker Marcus Robinson to create a short, time-lapse film in the city of his birth this weekend, which will reflect the excitement before the Cyprus Avenue concerts and also highlight the creative spirit of the city. Marcus’s film will be promoted on Tourism Ireland’s website,, which attracted more than 14.25 million visitors in 2014. Tourism Ireland will also share the film on social media – with its Facebook fans (3 million fans worldwide) and Twitter followers (300,000+), and on its YouTube Channel (more than 21 million views).

  International journalists with Lucia King, Tourism NI (left), at the Clayton Hotel, Belfast, before attending the Van Morrison concert on Cyprus Avenue.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, available in ten different language versions for 30+ markets around the world this year.


Previous Press Release

28 Aug 2015

Days like this!