730,000 Chinese to read about Dublin, Donegal and the Wild Atlantic Way
Four Chinese journalists have been visiting Ireland this week, as guests of Tourism Ireland.
The group includes a blogger, a travel photographer whose work has appeared in National Geographic
and Lonely Planet
, as well as two magazine journalists – who have a combined readership of more than 730,000 people in China. They are here to experience at first-hand some of the many things to see and do in Ireland for features stories they will write when they return home.
The journalists’ itinerary – designed by Fáilte Ireland – included visits to Dublin Castle and the ID2015 Design Hub, Trinity College and the Book of Kells and the Guinness Storehouse. Then it was on to Donegal, where the group enjoyed a guided walk of the Slieve League cliffs and visits to Donegal Castle and Glenveagh Castle and Gardens.
A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland. Amanda Burns, Tourism Ireland’s manager for Asia, said: “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with journalists is a key element of our annual promotional programme in China. The aim of this fact-finding visit is to increase awareness of the island of Ireland, to help secure a greater share of the 4 million Chinese visitors who travel to Europe each year. Tourism Ireland aims to grow the number of Chinese visitors to the island of Ireland to 50,000 per year, by 2017.”
Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with Chinese media, the organisation also undertakes co-operative promotions with key partners – including airlines and the travel trade.
Journalists Effie Jia, Iris Deng, Yuanyue Bi and Wang Ting with Xin Wang, Tourism Ireland (second right), and tour guide Min Lin Siew (right), at the Slieve League Cliffs, Co Donegal.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.