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18 Sep 2015

600,000 French read about gardens of Wicklow

An article showcasing the gardens of Wicklow featured in a recent weekend supplement with Les Échos, a French financial newspaper with about 600,000 readers – or potential holidaymakers for Wicklow and Ireland. 

Ireland's Blue Book and Tourism Ireland in Paris invited journalist Marianne Niermans, from Les Échos, to visit this spring. The resulting article appeared under the headline “L’Irlande en ses jardins” with a great photo of Powerscourt, describing various gardens in Co Wicklow, including Powerscourt and Mount Usher. 

Monica MacLaverty, Tourism Ireland’s head of Great Britain, said: “We are delighted with the coverage in Les Échos, which is an excellent way of showcasing Wicklow to a large audience of potential French holidaymakers. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in France of our spectacular scenery and the many things to see and do on a holiday in Wicklow and elsewhere around Ireland.

“France is one of the top four markets for tourism to Ireland and our busy autumn campaign is now in full swing, to take advantage of late booking trends, as there is still plenty of business to play for. Many people are opting for shorter holiday breaks and autumn is a good opportunity with many world-class festivals and events happening around the island of Ireland.” 

Tourism Ireland has an extensive programme of promotions under way this autumn. Activity in France includes co-operative campaigns with carriers like Brittany Ferries, Aer Lingus and Transavia; online advertising to engage our ‘culturally curious’ and ‘social energiser’ audiences; as well as a busy programme of email marketing, social media activity and publicity.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion. 
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.