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29 Sep 2015

255,000 Australians read about Ireland’s Ancient East

An article showcasing Ireland’s Ancient East appeared in a recent edition of The West Australian newspaper, profiling this part of Ireland to more than 255,000 readers – or potential Australian holidaymakers for Ireland.

The West Australian is a daily newspaper published in Perth and Tourism Ireland in Australia invited journalist Elle Farcic to visit Ireland in June. The resulting article appeared under the headline “Journey through a monumental past” and featured great photos of places like Newgrange, Slane Castle and the Smithwick’s Experience Kilkenny. The author wrote that “Ireland’s Ancient East showcases thousands of years of rich history”. She described the “beautifully carved stones” at Newgrange; Waterford and its “proud and colourful history as well as a factory full of exquisite crystal”; and the tour of the Smithwick’s Experience, which teaches about “the craft of brewing in Ireland”.

This is the second article written by this journalist about Ireland’s Ancient East. A previous article was published in August (click here to read).

Sofia Hansson, Tourism Ireland’s manager Australia, said: “We are delighted with the excellent coverage in The West Australian, which is an excellent way of showcasing Ireland’s Ancient East to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Ireland.”

Sofia Hansson continued: “Figures published by the CSO today indicate that this was the best ever January to August period for visitors from Australia and developing markets, with an increase of +9% over the same eight-month period in 2014. Tourism Ireland is determined to ensure that growth continues and our busy autumn campaign is now in full swing. As well as highlighting Ireland’s Ancient East, we are also promoting the Causeway Coastal Route, the Wild Atlantic Way, the new Dublin Discovery Trails and the recently opened Gobbins Coastal Path.”   

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.