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18 Sep 2015

100,000 British travellers read about Mayo and its islands in popular travel magazine

A five-page article showcasing Mayo and its islands features in the September edition of Escapism, a popular British travel magazine with a circulation of more than 100,000 people – or potential holidaymakers for Mayo and the West of Ireland. 

Tourism Ireland in London invited journalist Rob Crossan, from Escapism, to visit this spring. The resulting article appears under the headline “Beer and Loafing in Lost Ireland” and features lots of great photos. The author describes Mayo’s “rugged west coast islands” including Achill, which he says is a “world of silent boglands, heather-strewn slopes and white sandy beaches”. He writes that “the glorious isolation, ragged cliffs and watery sunshine of the west coast lives on, untouched and impervious to the outside world”. 

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “We are delighted with the extensive coverage in Escapism magazine, which is an excellent way of showcasing Mayo to a large audience of potential British holidaymakers. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in Britain of our spectacular scenery and the many things to see and do on a holiday in Mayo and elsewhere around Ireland.

“Britain is the largest market for tourism to the island of Ireland and we have seen strong growth in British visitor numbers so far this year, with the latest CSO figures indicating growth of +11% for January to July, almost 200,000 extra British visitors compared with the same seven-month period in 2014. Tourism Ireland is determined to ensure that growth continues. Our extensive autumn campaign is now in full swing and aims to take advantage of late booking trends, as there is still plenty of business to play for.” 

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.