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17 Sep 2015

1+ million people in France to see Wild Atlantic Way on popular TV show

French travel programme brings West of Ireland to the small screen

Images of the Wild Atlantic Way will be seen by more than one million people in France early next year, after an episode of a popular travel TV show, called Échappées Belles, was filmed here this week.

The show’s presenter and film crew were here as guests of Tourism Ireland and Fáilte Ireland, filming footage for a special Ireland episode, which will be broadcast in 2016 on France 3, the second largest public TV channel in France.

Filming took place in Co Kerry, in Dingle and around Slea Head. The crew then continued to a farm in Croom, Co Limerick; and to the matchmaking festival in Lisdoonvarna and the Cliffs of Moher. Footage was also captured in Galway city, Clarenbridge, Carraroe and the Aran Islands.

Monica MacLaverty, Tourism Ireland’s manager for southern Europe, said: “We are delighted that an episode of Échappées Belles will showcase the Wild Atlantic Way and the West of Ireland to French travellers. It’s a wonderful opportunity to highlight some of the many things to see and do in this part of Ireland to a huge audience in France. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like Échappées Belles is incalculable – it is a great way of promoting the West of Ireland in France, helping to inspire holidaymakers there to come and experience the destination for themselves.”
Seán Daly, Dingle Crystal (centre), with presenter Sophie Jovillard (second left) and the crew filming for Échappées Belles, in St James’ Church in Dingle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.