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12 Oct 2015

Wicklow is fashionable in Sweden!

50,000 Swedes see images of Wicklow landscape in popular fashion magazine

A 14-page fashion spread, shot in Wicklow this summer, features in the current edition of StyleBy, a popular fashion magazine in Sweden, with some 50,000 readers per edition.

Tourism Ireland in the Nordic region invited the StyleBy models and crew to stage their autumn fashion shoot in Wicklow, last July. The resulting feature appears under the headline “better in tune with the infinite” and includes lots of wonderful photos of the Wicklow National Park, including Lough Tay. The author describes the “sagolika landskap” (fabulous landscape) of this part of Ireland and “Wicklows fantastiska nationalpark”. Two upcoming editions of StyleBy magazine will also showcase the beautiful scenery of Wicklow.

Aileen Hickey, Tourism Ireland’s manager for the Nordic Region, said: “Ireland is renowned for its beautiful and natural landscape, so Tourism Ireland invited StyleBy magazine to use the dramatic beauty of Wicklow as the backdrop for its autumn fashion shoot. With about 50,000 readers, this positive exposure for Wicklow is invaluable, showcasing the beautiful scenery and positioning Wicklow as a highly desirable and fashionable place to visit for Swedish travellers.

“The Nordic Region is an important market for tourism to the island of Ireland and we have seen good growth in Nordic visitors numbers this year, with the most recent CSO figures showing an increase of +15% for June to August. We are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Ireland from Scandinavia and elsewhere around the globe.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.