Highlighting Fermanagh and Northern Ireland to ‘culturally curious’ in Great Britain
Tourism Ireland sponsored ‘Poet in the City: Samuel Beckett’, a celebration of Beckett’s poetry, which took place recently at the Barbican in London. The sponsorship was part of Tourism Ireland’s activity to highlight Fermanagh and Northern Ireland to its ‘culturally curious’ audience in Great Britain.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “We were delighted to sponsor ‘Poet in the City: Samuel Beckett’. Tourism Ireland’s message for our ‘culturally curious’ audience in GB is that Northern Ireland is a cultural hub, with world-class events, festivals and talent. The ‘culturally curious’ travellers are typically independent, active sightseers, looking to visit new places and expand their experience by exploring culture, history and landscapes. Our sponsorship of ‘Poet in the City’ with the Barbican fitted very well with this important demographic and was aimed at boosting travel to Fermanagh and Northern Ireland.”
James Knowlson and John Piling (speakers); Rebecca Lee (performer); Lisa Dwan (Beckett actress); Ed Sayer (performer); and Coman Kenny, Tourism Ireland, at the ‘Poet in the City: Samuel Beckett’ event at the Barbican in London.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.