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27 Oct 2015

Tourism Ireland launches Game of Thrones campaign in India

Online campaign promotes Northern Ireland to Indian Game of Thrones fans

Tourism Ireland has launched a new online campaign in India to promote Northern Ireland and the various locations where the award-winning TV series Game of Thrones is filmed. The four-week social media campaign is targeting Indian fans of the show through Facebook and Twitter. It aims to leverage the incredible success and the huge popularity of Game of Thrones and its strong connections with Northern Ireland. 

The campaign is using images for fans to share – via social media – to celebrate the show and Northern Ireland. It includes a competition, in partnership with HBO, inviting Game of Thrones fans to answer three questions about the show and the filming locations in Northern Ireland. The prize is a four-day, Game of Thrones-inspired holiday to Northern Ireland, as well as some exclusive Game of Thrones merchandise. The competition is being hosted on a specially created page on Tourism Ireland’s website in India, Ireland.com, and will run until mid-November. It is also being promoted by HBO on its social media channels.

Commenting on the campaign, Beena Menon, Tourism Ireland India, said: “Fans of Game of Thrones across India are now familiar with locations such as the Dark Hedges and Castle Ward. Our aim, through this campaign, is to highlight Northern Ireland and its beautiful landscape. We are reaching out to the show’s fanbase in India and showcasing the stunning filming locations around Northern Ireland. We want to spike their curiosity and encourage them to come and explore the landscapes and locations featured in the series for themselves.”

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Social media campaign is highlighting Northern Ireland to Game of Thrones fans in India.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.