Tourism Ireland’s latest film highlights Lisdoonvarna’s LGBT ‘Outing’
Tourism Ireland has launched a new online film, ‘The Outing 2015’, specially created to target LGBT couples around the world – inviting them to come and celebrate their weddings and honeymoons in Ireland.
The video was filmed last weekend at The Outing, the world’s first-ever LGBT matchmaking festival and an offshoot of the Lisdoonvarna Matchmaking Festival, which saw thousands of people descend on the north Clare town. It also features footage of the spectacular scenery in this part of Ireland, including the Cliffs of Moher.
To view the film, click here
Following the historic ‘yes’ vote in last May’s marriage referendum, Tourism Ireland rolled out a special LGBT campaign, which featured a video showcasing our spectacular scenery and The Outing. Tourism Ireland’s latest film, unveiled today, will be promoted on a specially-created section on the organisation’s website, Ireland.com
. Tourism Ireland will also share the film on social media – with its Facebook fans (3+ million fans worldwide) and Twitter followers (300,000+), and on its YouTube channel
Niall Gibbons, CEO of Tourism Ireland, said: “Research unveiled at World Travel Market last year showed the annual spend on travel by LGBT people exceeded USD$200 billion for the first time in 2014. Ireland’s ‘yes’ vote in May also delivered a strong message of tolerance, respect and open-mindedness, positioning Ireland as a welcoming destination for LGBT travellers. We are delighted to unveil our latest online film, highlighting The Outing and promoting Ireland to LGBT couples around the world, encouraging them to consider Ireland for their wedding or honeymoon.”
A group of 12 journalists from five different countries – including Britain, the Netherlands, France, Italy and the United States – flew in to attend The Outing over the weekend, as guests of Tourism Ireland and Fáilte Ireland.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.