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07 Oct 2015

Snap happy! German Instagrammers share their Ireland experience with 1.3 million followers

Tourism Ireland teams up with Samsung Germany to inspire German travellers

Tourism Ireland has teamed up with Samsung Germany, to bring ten leading German Instagrammers to the island of Ireland this week.

The Instagrammers, all specialists in urban and landscape photography, have been visiting the Wild Atlantic Way, Belfast and Dublin – capturing lots of great photos and then posting them to their individual accounts, some of which have hundreds of thousands of followers. Collectively, the ten Instagrammers have more than 1.3 million followers.

Armed with their smartphones and cameras, and following itineraries created by Tourism NI and Fáilte Ireland, one group of Instagrammers had an ‘urban experience’ – visiting places like the Cathedral Quarter, Titanic Belfast and St George’s Market in Belfast; and Trinity College, Temple Bar and St Patrick’s Cathedral in Dublin. The second group travelled to Cork and Kerry to sample some of the Wild Atlantic Way.

Tourism Ireland has also been ‘regramming’ – sharing the Germans’ photos on its own Instagram (49,000+ followers). Zoë Redmond, Tourism Ireland’s manager Central Europe, said: “We were delighted these popular German Instagrammers agreed to visit the island of Ireland, sharing their real-time images and highlighting to their 1.3 million followers what a great place this is for a holiday or city break. Social media is an increasingly important element of our promotional activity and we have been working hard to maximise the impact of social media, to highlight the island of Ireland and inspire prospective German holidaymakers to come and visit.

“Our partnership with Samsung Germany is just one element of our extensive autumn campaign which is in full swing right now, specially designed to take advantage of late booking trends. Germany is one of the top four markets for tourism to Ireland and we have seen really good growth in German visitors numbers again this year, with the most recent CSO figures showing an increase of +13% for June to August.”

  Jan Israel, Samsung Germany (third left), with Instagrammers Max Münch (@muenchmax), Ezgi Polat (@ezgipolat), Antje Queißner (@aladiia), André Becher (@goldjunge) and Maximilian Fischer (@iamarux), at The Moorings Portmagee.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


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