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15 Oct 2015

Promoting Shannon Airport and the Wild Atlantic Way in Britain

Tourism Ireland partners with Aer Lingus to grow tourist numbers to the West of Ireland

Tourism Ireland in Britain is partnering with Aer Lingus this month, to promote flights to Shannon Airport. 

Ads are highlighting “the untamed coast of Ireland’s Wild Atlantic Way” and good value fares to Shannon for the autumn and winter months. The ads – which feature a wonderful image of the Cliffs of Moher – are running in major titles including The Independent, The Times, the Guardian, Observer, Metro and London Evening Standard

Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland. Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “We are delighted to co-operate with Aer Lingus to drive demand for its service from London Heathrow to Shannon, to help grow tourist numbers to the West of Ireland. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.

“Great Britain is the largest market for tourism to the island of Ireland and we have seen very strong growth of +11% in British visitors to Ireland for January to August 2015, an additional 236,700 GB visitors compared to the same period in 2014. We are determined to keep the momentum going and ensure that growth continues. Our extensive autumn campaign is now in full swing and aims to take advantage of late booking trends, as there is still plenty of business to play for.”  Ads in British newspapers highlighting great fares to Shannon Airport.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.