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07 Oct 2015

Next stop Ireland! Top travel vloggers check out Ireland

Vagabrothers create nine online films to showcase Ireland

Popular travel vloggers (or video bloggers) the Vagabrothers have released a brand new online video, called ‘Surfing in Ireland’ – the first in a series of nine videos, or vlogs, which they will publish over the coming weeks. Last month, Tourism Ireland enlisted the help of the Vagabrothers to showcase some of our top visitor attractions and experiences to prospective holidaymakers around the world.

The Vagabrothers are brothers Marko and Alex Ayling from California, vloggers (or video bloggers) who describe themselves as “backpackers and bloggers on a mission to discover the world by meeting with other young people”. Their claim to fame is that they won a ‘Biggest, Baddest Bucket List’ travel video competition, run by global travel website, in 2014.

Tourism Ireland commissioned the Vagabrothers to produce a series of nine videos, or vlogs, to highlight three key themes: the Wild Atlantic Way, gastronomy in Cork city and county, as well as culture and design in Dublin (with a focus on ID2015, the Year of Irish Design). To view their first film, ‘Surfing in Ireland’, click here. The brothers describe their surfing experience in Strandhill as “unforgettable” and the “best way I’ve ever started any trip”.

Over the coming weeks, the films will be shared by the brothers on YouTube (they have 57,000+ subscribers). Marko and Alex will also be sharing details of their Irish trip with their 22,000 followers on Instagram, 17,000 fans on Facebook and their 7,500 Twitter followers (@vagabrothers).

Their nine-day itinerary – designed by Fáilte Ireland – saw them visit Sligo’s Wild Atlantic Way, where they tried their hand at surfing at Strandhill; Connemara, Galway city and a tour of Inis Mór by pony and trap; as well as Cork city and county, with a cookery demo in Kinsale. Their final stop was Dublin, where they enjoyed a Le Cool walking tour of the city.

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and visits by journalists and social influencers like bloggers and vloggers are a key element of that programme. Siobhán McManamy, Tourism Ireland’s head of co-operative marketing, said: “The Vagabrothers have documented their entire Irish visit online and will be releasing eight other vlogs over the coming weeks, which will be seen and shared by their online followers round the world – inspiring those followers and travellers to come and sample the destination for themselves. Their social media accounts are hugely popular, so their visit is a really good opportunity to showcase Ireland.”

  The Vagabrothers, Marko (left) and Alex Ayling, surfing in Strandhill, Co Sligo.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


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