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15 Oct 2015

New Zealand celebrity cook goes “in search of the Great Irish Breakfast”

New Zealand TV and radio cooking personality Annabelle White is visiting Ireland this week, “in search of the Great Irish Breakfast”. 

Tourism Ireland in New Zealand invited the celebrity cook to come and experience some of our great restaurants and food spots, as well as our tourist attractions. Annabelle will write about her culinary adventures here in Australia and New Zealand’s Woman’s Weekly magazine, which has about 764,000 readers. She will also entertain RadioLIVE listeners back home with updates on The Paul Henry Show, New Zealand’s leading breakfast show.

Annabelle’s itinerary – designed by Fáilte Ireland – will take her to some well-known culinary spots in West Cork, Kerry and along the Wild Atlantic Way, as well as to the famous MacNean House and Restaurant in Blacklion. 

Darragh Walshe, Tourism Ireland New Zealand, said: “We were delighted to invite Annabelle White to visit Ireland, helping to showcase our superb culinary offering to a large audience of potential holidaymakers. Visits like this are an invaluable part of our overall promotional programme; they are a really effective way for us to raise awareness through the media in New Zealand of the many things to see and do on a holiday in Ireland.”

2014 was a record year for visitor numbers from Ireland’s long-haul markets. And indications for 2015 are very positive, with the most recent CSO figures indicating that it was the best ever January to August period for visitors from Australia, New Zealand and developing markets, with an increase of +9% over the same eight-month period in 2014. Tourism Ireland is determined to ensure that growth continues and the organisation’s busy autumn campaign is now in full swing.
New Zealand TV and radio cooking personality Annabelle White outside the Park Hotel in Kenmare.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.