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20 Oct 2015

Lonely Planet Magazine India checks out Northern Ireland

330,000+ Indian holidaymakers to read about Northern Ireland, as top travel magazine discovers Game of Thrones and more

Two journalists from Lonely Planet Magazine India have been visiting Northern Ireland this week, as guests of Tourism Ireland. The magazine has more than 330,000 readers across India and this visit will result in two travel articles on Northern Ireland and the island of Ireland being published early in 2016.  

Following an itinerary designed by Tourism NI, the journalists had the opportunity to visit several locations used in filming Game of Thrones, including Castle Ward and Tollymore Forest Park. The journalists also spent time in Belfast, checking out some of our top attractions, as well as discovering the recently restored Gobbins Coastal Path at Islandmagee. 

Tourism Ireland undertakes a busy publicity programme around the world each year, including in emerging tourism markets like India, to raise the profile of the destination – and visits by influential travel and lifestyle journalists to Northern Ireland are a key element of that programme. Lonely Planet Magazine India is one of the most influential travel publications for Indian travellers and covers specific themes like food, visas and inspirational places to visit.  Journalists from Lonely Planet Magazine India, photographer Vinobha Nathan (left) and Anjuman Deodhar, visit Tollymore Forest Park, Co Down.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million. 
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.