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29 Oct 2015

Ireland says ‘Guten Tag’ in Germany

Tourism enterprises target German tourists at B2B workshop in Offenbach

Twenty-eight (28) tourism companies from the island of Ireland travelled to Offenbach, near Frankfurt, this week – to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, our third-largest tourism market, in 2016 and beyond.

The delegation from Ireland – which included hotels and B&Bs, visitor attractions, coach operators and destination management companies – met with 25 German, one Swiss and three Austrian tour operators, in a bid to convince the influential travel professionals in attendance to include Ireland in their holiday programmes for 2016. Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany. 

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Germany is our third-largest source of visitors and 2015 looks set to be another record year for German visitor numbers to Ireland, with this week’s CSO figures showing an increase of +13% for July to September. Right now, we are planning a busy programme of promotions for 2016, to keep the momentum growing and build on this year’s growth. Our workshop in Offenbach this week provided an excellent platform to kickstart our promotional effort for 2016 and to highlight the many things to see and do on a holiday in Ireland to influential German and Austrian tour operators.”
Jonathan O’Connor, O’Connor Coaches; Matthias Müller, Great National Abbey Court Hotel and Spa, Nenagh; Michelle Tighe, Irish Greyhound Board; Eugene Maher, ShannonFerry Group, attending a B2B workshop and networking event in Offenbach.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.

Previous Press Release

28 Oct 2015

370,000 Swedes read all about Belfast