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19 Oct 2015

Ireland is ‘wunderbar’ for German tour operators

Twenty-two top coach and group tour operators from Germany are visiting Ireland this week, as guests of Tourism Ireland.

The tour operators are taking part in a fact-finding visit – to encourage them to include Ireland as a new destination in their 2016 programmes or to expand the Ireland content of their existing programmes. The group’s itinerary – designed by Fáilte Ireland – includes the Irish National Stud and Japanese Gardens in Kildare, King John’s Castle in Limerick, Blarney Woollen Mills and the Jameson Experience in Midleton, the Dunbrody Famine Ship in New Ross, Jerpoint Abbey in Thomastown, as well as Glendalough.  

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted to bring these influential tour operators to Ireland. Fact-finding visits like this are an important element of our overall promotional effort in Germany, providing an excellent opportunity to showcase the many things to see and do in Ireland to key travel decision-makers.

“Tourism Ireland is rolling out its autumn promotional campaign right now in Germany, targeting millions of potential holidaymakers for city breaks and rural holidays, highlighting what makes a holiday in Ireland unique and truly memorable. Germany is one of the top four markets for tourism to Ireland and we have seen really good growth in German visitors numbers again this year, with the most recent CSO figures showing an increase of +13% for June to August.”
German coach tour operators with Chris Ruebel, Tourism Ireland (front, second left), and Marlene Burke, Fáilte Ireland (front, left), at the Dunbrody Famine Ship, New Ross.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.