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20 Oct 2015

French tourism leaders visit Ireland’s Ancient East

Members of the French Marketing Partnership Group (MPG) are visiting Ireland’s Ancient East this week, as guests of Tourism Ireland. 

The MPG is made up of leading French tour operators, as well as air and sea carriers, and is the official vehicle for consulting with tourism partners in France. As well as acting as a fact-finding trip to Ireland, their visit was an excellent opportunity for Tourism Ireland to introduce Ireland’s Ancient East to senior travel representatives from France. Their programme includes visits to Loughcrew, Slane Castle and Russborough House. 

Monica MacLaverty, Tourism Ireland’s manager of southern Europe, said: “We are delighted that the members of the French Marketing Partnership Group have taken the time to come to Ireland. Tourism Ireland invited this group of senior travel industry representatives here to showcase Ireland’s Ancient East. We believe this exciting new tourism experience has great potential among French travellers, particularly for our ‘culturally curious’ audience. 

“France is one of the top four markets for tourism to Ireland and we have seen really good growth in French visitors numbers again this year, with the latest CSO figures showing an increase of +4% for June to August. We are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Ireland from France and elsewhere around the globe.”
Attending a networking reception at Tankardstown House, Co Meath, were (standing, l-r) Christophe Vieville, Odigeo – Go Voyages; Finola O'Mahony, Tourism Ireland; Sarah Fitzpatrick, Fáilte Ireland; Séverine Tharreau, Tourism Ireland; Richard Carayon, Quartier Libre; Eoghan O'Mara-Walsh, ITIC (Irish Tourist Industry Confederation); Serge Fonseca, Tourism Ireland; Thomas Bergeal, Opodo; Francis Gouhier, Vacances Transat; George Allen, Loughcrew; Mark McGovern, Smithwick’s Experience Kilkenny; Caitriona Butler, Irish Ferries; Monica MacLaverty, Tourism Ireland; and (seated, l-r) Dame Emily Naper, Loughcrew; Maud Lucchitta, Opodo; Farida Chikhaoui, Aer Lingus; Barbella Grenie, Kuoni – Celtic Tours; and Florence Gourdon, Brittany Ferries.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.