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07 Oct 2015

French journalists on the ‘write’ track in the Shannon Region

2.2 million French to read about the heritage and culture of Limerick and Clare

Tourism Ireland invited nine members of AJP (Association des Journalistes du Patrimoine), the French heritage writers association, to come and discover the rich heritage and culture of the Shannon Region this week. 

The journalists – who represent a range of French media outlets, with a combined audience of more than 2 million people – are spending four days visiting visitor attractions and heritage sites in counties Clare and Limerick. The aim of the trip is to inspire the journalists to share their experiences here when they return home, inspiring our ‘culturally curious’ audience in France to come and discover this part of Ireland for themselves.

Their itinerary – devised by Fáilte Ireland, Limerick Marketing and Shannon Heritage – includes Bunratty Castle and Folk Park, St Mary’s Cathedral, King John’s Castle and the Hunt Museum in Limerick, where they will meet members of the City of Culture team. They will also visit Loop Head Lighthouse and the Cliffs of Moher. 

Working with influential travel and lifestyle media is a key element of Tourism Ireland’s annual promotional programme in France, to continue to raise awareness of the island of Ireland, the Mid West and all the many things to see and do here for French holidaymakers. Monica MacLaverty, Tourism Ireland’s manager Southern Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to come and discover the wealth of culture and heritage in the Shannon Region. Fact-finding visits like this are very important element of our promotional programme; they are a really effective way for us to get positive exposure through the media in France, helping us to showcase the superb tourism experience on offer in this part of Ireland to more than two million potential French holidaymakers.

“France is one of the top four markets for tourism to Ireland and we have seen really good growth in French visitors numbers again this year, with the most recent CSO figures showing an increase of +4% for June to August. We are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Ireland from France and elsewhere around the globe.” Limerick Mayor Jerry O'Dea; John Ruddle, Shannon Heritage (back, centre); Anne Zemmour, Tourism Ireland (fourth right); Aoife O'Shaughnessy, Limerick Marketing Company (left, centre), with members of AJP (Association des Journalistes du Patrimoine), the French heritage writers association, at King John’s Castle in Limerick.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion. 
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.

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Sales blitz to boost American tourist numbers