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21 Oct 2015

Almost 750,000 French read about Mount Stewart in popular magazine

A six-page article showcasing Mount Stewart featured in a recent edition of Point de Vue magazine, a popular weekly French magazine with about 749,000 readers – or potential holidaymakers for Co Down and Northern Ireland.

Tourism Ireland in Paris invited journalist Marie-Eudes Lauriot-Prevost and photographer David Atlan, from Point de Vue magazine, to visit Northern Ireland in August, when they interviewed head gardener Neil Porteous. The resulting article appeared under the headline “Mount Stewart: La couleur et le parfum” (meaning “Mount Stewart: the colour and the perfume”) and featured lots of stunning photography of the garden and the “vue sublime” (sublime view) of Strangford Lough.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We are delighted with the excellent coverage in Point de Vue magazine, which is a wonderful way of showcasing Mount Stewart to a large audience of garden enthusiasts and potential French holidaymakers. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in France of our spectacular scenery, wonderful gardens and the many things to see and do on a holiday in Northern Ireland. France is an important market for tourism to Northern Ireland and Tourism Ireland has an extensive autumn campaign under way, to take advantage of late booking trends and continue to grow visitor numbers.”

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.