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27 Oct 2015

930,000+ Danes read all about Dublin

Danish newspaper gives thumbs up to Dublin!

An article all about Dublin appeared in a recent edition of Ekstra Bladet, a popular daily newspaper in Denmark – profiling the city to the paper’s 934,000 readers, or potential Danish holidaymakers for Dublin and Ireland. 

Tourism Ireland in the Nordic Region invited journalist Karen Seneca, from Ekstra Bladet, to visit Dublin earlier this year. The resulting article appeared under the headline “8 grunde til at opleve Dublin” (meaning “8 reasons to experience Dublin”) and featured lots of great photos. The eight reasons included the people, music, pubs, attractions, museums, food, beer and murals/urban art. The author said “Warning: this article is 100 per cent subjective, because I lost my heart right down on Dublin's cobbled streets the first time I visited the city. And I've been in love ever since. Dublin has it all and does it all. At the same time it’s sufficiently small and manageable.”

Aileen Hickey, Tourism Ireland’s manager Nordic Region, said: “We are delighted with the wonderful coverage in Ekstra Bladet, which is an excellent way of showcasing Dublin to a large audience of potential Danish holidaymakers for the city and for Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in Scandinavia of how great Dublin is for a city break, as well as the many things to see and do on a holiday right around the island of Ireland.

“The Nordic Region is an important market for tourism to the island of Ireland and we have seen good growth in Nordic visitors numbers this year, with the most recent CSO figures showing an increase of +15% for June to August. We are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Ireland from Scandinavia and elsewhere around the globe.”

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.