Planning your holiday? Visit our consumer website

12 Oct 2015

450,000 New Zealanders read about Ireland’s Ancient East

An article showcasing Ireland’s Ancient East appeared in a recent edition of the New Zealand Herald (daily newspaper), profiling the destination to more than 450,000 readers – or potential New Zealand holidaymakers for Ireland. 

Tourism Ireland in New Zealand invited journalist Brendan Manning, from the New Zealand Herald, to visit in June. The resulting article appeared under the headline “Ireland: Battle returns to the green fields” – in both the print and online versions of the newspaper. The author described the “exhaustive number of historical sites that pepper the Irish countryside”. He wrote about Newgrange “older than Stonehenge and the pyramids”, Kilkenny Castle, the Battle of the Boyne Visitor Centre at Oldbridge House, Slane Castle which lends “the natural amphitheatre on its grounds to host the annual Slane Concert” and Slane Food Circle. He also described Rathsallagh House as a “grand dame of a country house”.

To read the article, click here.

Darragh Walshe, Tourism Ireland New Zealand, said: “We are delighted with the coverage in the New Zealand Herald, which is an excellent way of showcasing Ireland’s Ancient East to a large audience of potential New Zealand holidaymakers. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in New Zealand of our spectacular scenery, rich heritage and the many things to see and do on a holiday in Ireland.”

2014 was a record year for visitor numbers from Ireland’s long-haul markets. And indications for 2015 are very positive, with the most recent CSO figures indicating that it was the best ever January to August period for visitors from Australia, New Zealand and developing markets, with an increase of +9% over the same eight-month period in 2014. Tourism Ireland is determined to ensure that growth continues and the organisation’s busy autumn campaign is now in full swing.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.