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28 Oct 2015

370,000 Swedes read all about Belfast

Swedish newspaper gives thumbs up to Belfast!

A three-page article all about Belfast appeared over the weekend in Svenska Dagbladet, one of the main daily newspapers in Sweden – profiling the city to the paper’s 370,000 readers, or potential Swedish holidaymakers for Northern Ireland. 

Tourism Ireland in the Nordic Region invited journalist Evelyn Pesikan, from Svenska Dagbladet, to visit Belfast this summer. The resulting article appeared under the headline “Okuvliga Belfast reser sig igen” (meaning “Unquenchable Belfast rises again”) and featured lots of photos and tips for great places to stay, eat and shop. The author said “rarely have we been in a city with such wonderfully welcoming locals” and “Queen's University must be one of the world's most beautiful universities”.

Aileen Hickey, Tourism Ireland’s manager Nordic Region, said: “We are delighted with the wonderful coverage over the weekend in Svenska Dagbladet, which is an excellent way of showcasing Belfast to a large audience of potential Swedish holidaymakers for Northern Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in Scandinavia of how great Belfast is for a city break, as well as the many things to see and do on a holiday in Northern Ireland. Tourism Ireland has an extensive autumn campaign under way, to take advantage of late booking trends and continue to grow visitor numbers to Northern Ireland.” 



Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.