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02 Nov 2015

Top GB business tourism buyers have a ‘spooky’ time in Londonderry

Influential meeting and conference organisers visit the Walled City of Derry

Ten decision-makers from some of the top business tourism companies in GB enjoyed an action-packed visit to Londonderry over the Hallowe’en weekend – as guests of Tourism Ireland, Visit Derry and Tourism NI.

The group included senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry, who organise international conferences, meetings and large-scale incentive events around the world.

During their time here, the group visited many of the city’s conference and hotel venues, including the Millennium Forum and St Columb’s Hall, as well as the Everglades Hotel, the Beech Hill Country House Hotel and the City Hotel. They got to watch the spectacular ‘Rise of the River Gods’ carnival parade and dress up for the Hallowe’en Ball. They also enjoyed a visit to the Craft Village and a guided walk on the city’s historic walls.

David Boyce, Tourism Ireland’s head of business tourism, said: “We are delighted that these influential business tourism decision-makers have taken the time to visit Londonderry, to experience the amazing Hallowe’en Carnival and atmosphere, as well as some of the superb facilities on offer in the city. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism offering among key influencers.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

  GB business tourism buyers celebrate Hallowe’en in Londonderry, with Gráinne Murphy, Tourism Ireland (left) and Aoife McHale, Visit Derry (second left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.