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19 Nov 2015

Top American fashion retailer J Crew chooses Kerry for fashion shoot

Popular American fashion retailer J Crew chose Kerry as the location for the photo-shoot for its December style guide.

The newly-released guide says that its latest collection was “right at home against the backdrop of rolling green hills, cozy cottages and roaming herds of sheep”. It includes lots of wonderful photos (including some ‘behind-the-scenes Instagrams’), as well as great tips on places to stay (including the Europe Hotel in Killarney and the Park Hotel Kenmare), places to eat and drink (such as The Lime Tree Restaurant in Kenmare and the Danny Mann pub in Killarney), and places to visit (including the Ring of Kerry, the Blasket Centre on the Dingle Peninsula and Ross Castle in Killarney). Images of the Kerry shoot can also be seen on the J Crew Pinterest page, which has almost 185,000 followers.

Niall Gibbons, CEO of Tourism Ireland, said: “Ireland is renowned for its spectacular and natural landscape, so we’re delighted that J Crew chose to use the dramatic beauty of Kerry as the backdrop for its December style guide. It’s fantastic positive exposure, showcasing the beautiful Kerry scenery and positioning Ireland as a highly desirable and fashionable place to visit for fashion lovers – and travellers – everywhere.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.


Previous Press Release

18 Nov 2015

2+ million Australians read about Belfast