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10 Nov 2015

Swedish golfers check out the fairways of Northern Ireland

Six Swedish golf professionals are on a fact-finding mission in Northern Ireland this week. Invited here by Tourism Ireland in Scandinavia, the golf pros will have the opportunity to play Royal County Down, Royal Portrush and Castlerock, as well to visit other golf clubs, including Ardglass, Royal Belfast, Holywood and Portstewart.

The Swedes are also attending a workshop in the Clayton Hotel in Belfast – organised by Tourism NI – where they will meet local golf clubs and find out more about the wealth of links and parkland courses across Northern Ireland.

Representing various Swedish golf clubs, the pros are important influencers who organise golf breaks and holidays overseas for their members each year.

Aileen Hickey, Tourism Ireland’s manager for the Nordic region, said: “We were delighted to have the opportunity to showcase some of our wonderful golf courses to these Swedish golf pros. With over 600,000 registered golfers, Sweden is an important market for golf tourism. Our aim is to enthuse the pros about the destination, so that when they return home, they will share their experiences with the members in their clubs – and encourage more Swedish golfers to holiday in Northern Ireland.

“Tourism Ireland aims to grow the number of golf visitors to Northern Ireland. We have a busy programme of promotional activity in place to highlight our world-class golf. The staging of the 2019 Open Championship at Royal Portrush will present Tourism Ireland with an invaluable opportunity to showcase Northern Ireland to golfers and prospective visitors in Sweden – and elsewhere around the world. We will be pulling out all the stops to capitalise on the potential of this prestigious sporting event.”

Golf tourism currently generates over £14 million per year for the local economy, with the average spend per golf visitor coming in at £300-£450, significantly higher than the average visitor spend.

  Swedish golf pros at Royal County Down, with Deirdre, Quinn, Tourism Ireland (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.