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19 Nov 2015

Sales blitz in California to boost American tourist numbers to Ireland in 2016

Tourism Ireland, together with a delegation of 23 tourism enterprises, is undertaking a three-city trade and media blitz in California this week. The last of the 2015 ‘Jump into Ireland’ (JITI) events is taking place in the key cities of San Francisco, Los Angeles and Santa Barbara.

This week, 14 Irish tourism companies and nine American tour operators are meeting with California-based travel professionals. The busy schedule involves a 60-minute TV show format highlighting the island of Ireland, as well as networking sessions with travel and lifestyle journalists.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The United States is one of the most important markets for tourism to the island of Ireland and 2015 is set to be another record year for tourism from North America. According to the latest CSO figures, visitor numbers from the US and Canada have grown by almost +14% for January to September. Our ‘Jump into Ireland’ sales blitz in California this week provides an excellent platform to kickstart our promotional effort for 2016 and to spread the word about the many great things to see and do right around the island of Ireland.”

California is now an important source of American visitors for the island of Ireland – with a new Aer Lingus flight between Los Angeles and Dublin set to commence in 2016, in addition to the existing Aer Lingus San Francisco to Dublin flight and Ethiopian Airlines’ service from Los Angeles. So this week’s ‘Jump into Ireland’ events were also an ideal opportunity to highlight the ease of access from the west coast of the US.

Alison Metcalfe continued: “The new Aer Lingus flight from Los Angeles to Dublin, launching in May 2016, is wonderful news for tourism to the island of Ireland and we will be working closely with Aer Lingus to maximise the promotion of this new route. As an island, the importance of convenient, direct flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”

In all, Tourism Ireland’s ‘Jump into Ireland’ programme has visited 12 different cities across the US this year, targeting hundreds of influential travel agents and travel writers – in Washington DC, Pittsburgh and Philadelphia (Pennsylvania) in February; Atlanta (Georgia), Charlotte and Tampa (Florida), in March; and Minneapolis (Minnesota), Denver and Dallas, in September.

  David McCoy, House of Waterford Crystal; Jim Deegan, Railtours Ireland First Class; Philip Grant, Consul General of Ireland; and Alison Metcalfe, Tourism Ireland, during Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in San Francisco.

Notes To Editors

Tourism businesses taking part in the ‘Jump into Ireland’ sales blitz this week include:

•    Adams & Butler Hallmark of Luxury Travel
•    Brendan Vacations
•    Celtic Tours World Vacations
•    CIE Tours International
•    Clontarf Castle Hotel
•    Destinations Golf & Leisure
•    Druids Glen Hotel & Resort
•    Glenlo Abbey Hotel
•    Inchydoney Island Lodge & Spa
•    Irish Links Tours & Travel
•    Irish National Stud & Gardens
•    Isle Inn Tours
•    Lough Erne Golf Resort
•    Lynott Tours
•    Parknasilla Resort & Spa
•    Railtours Ireland First Class
•    Sceptre Tours
•    Specialized Travel Services
•    The Morrison Hotel
•    Titanic Belfast
•    House of Waterford Crystal
•    Yeats2015 – A Year to Celebrate WB Yeats


Previous Press Release

18 Nov 2015

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