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22 Nov 2015

New BBC documentary to showcase Ireland to 1+ million people in Britain

TV presenter Simon Reeve explores Ireland’s culture and history in new BBC show

BBC Two will showcase Ireland, Ireland’s Ancient East and the Wild Atlantic Way to more than million viewers – or potential holidaymakers – across Britain from this evening (Sunday, 22 November), when a new, two-part series, fronted by intrepid TV presenter Simon Reeve, begins.

The documentary is called ‘Ireland with Simon Reeve’ and in the first episode viewers will see Simon arrive by ferry in Rosslare and take a paramotor flight along the coast. He will visit Cork and continue along the Wild Atlantic Way – taking in places like Lahinch, Croagh Patrick and Malin Head.

Tourism Ireland in London worked with the BBC team on the itinerary, in advance of filming.

Vanessa Markey, Tourism Ireland’s Head of Britain, said: “The publicity value of a documentary like ‘Ireland with Simon Reeve’ is incalculable – it is a superb way of highlighting Ireland to millions of people across Britain, inspiring them to put Ireland on their holiday ‘wish list’ for 2016.

“Great Britain is our largest tourism market and we have seen strong growth in British visitors numbers again this year, with the most recent CSO figures showing an increase of +11% for January to September. Tourism Ireland is determined to keep the momentum going and ensure that growth continues. Tourism Ireland has a really extensive programme of promotions under way right now – aimed at boosting late-season travel to Ireland from Britain and to position us well for 2016.”

Simon Reeve said: “I really hadn’t travelled much in Ireland before starting this journey, so the whole experience was a complete eye-opener. It’s a stunning place to visit, packed with extraordinary history, wonderfully welcoming people, and spectacular landscapes.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.

 

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19 Nov 2015

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